Social Bootstrapping: How Pinterest and Last.fm Social Communities Benefit by Borrowing Links from Facebook

How does one develop a new online community that is highly engaging to each user and promotes social interaction? A number of websites offer friend-finding features that help users bootstrap social networks on the website by copying links from an established network like Facebook or Twitter. This paper quantifies the extent to which such social bootstrapping is effective in enhancing a social experience of the website. First, we develop a stylised analytical model that suggests that copying tends to produce a giant connected component (i.e., a connected community) quickly and preserves properties such as reciprocity and clustering, up to a linear multiplicative factor. Second, we use data from two websites, Pinterest and Last.fm, to empirically compare the subgraph of links copied from Facebook to links created natively. We find that the copied subgraph has a giant component, higher reciprocity and clustering, and confirm that the copied connections see higher social interactions. However, the need for copying diminishes as users become more active and influential. Such users tend to create links natively on the website, to users who are more similar to them than their Facebook friends. Our findings give new insights into understanding how bootstrapping from established social networks can help engage new users by enhancing social interactivity.Comment: Proc. 23rd International World Wide Web Conference (WWW), 201

Generalized Multiple Intent Conditioned Slot Filling

Natural language understanding includes the tasks of intent detection (identifying a user's objectives) and slot filling (extracting the entities relevant to those objectives). Prior slot filling methods assume that each intent type cannot occur more than once within a message, however this is often not a valid assumption for real-world settings. In this work, we generalize slot filling by removing the constraint of unique intents in a message. We cast this as a JSON generation task and approach it using a language model. We create a pre-training dataset by combining DBpedia and existing slot filling datasets that we convert for JSON generation. We also generate an in-domain dataset using GPT-3. We train T5 models for this task (with and without exemplars in the prompt) and find that both training datasets improve performance, and that the model is able to generalize to intent types not seen during training